Description:
XELIBRI products are fashion accessories that make phone calls. Today, most people buy the mobile phone that looks the best, and many have a habit of showing it off. This shows that mobile phones are potential fashion accessories like watches, handbags, and shoes. We envisage the scenario where people will own many fashion accessory phones and wear the one that matches their mood, the occasion, or their attire", said George Appling, President of XELIBRI. Rudi Lamprecht, Member of the Managing Board at Siemens AG, commented: "The launch of this new brand is a key element of Siemens mobile's strategy that sees the market split into voice-centric fashionable phones and feature-rich phones. We will continue to offer leading edge technology in the form of feature-rich mobile phones, as well as in mobile applications, networks infrastructure, cordless products and wireless modules. The valuable asset of the Siemens mobile brand will be further enhanced by this bold step." Each XELIBRI collection will consist of four phones and just as fashion accessories there will be spring/summer and fall/winter collections. The phones will be available in limited quantities and will have a lifecycle of twelve months, which is significantly shorter than existing mobile phones.
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